As much as I liked cross bikes… (nothing better has come out of this one). As I said at the beginning, it could be much easier to sell something new to an existing customer than to a stranger. TRUE? So, why not make sure that the client knows the rest […]
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At Grupo Graphic we have a very horizontal structure, based on the responsibilities (roles) of each team member. Therefore, it is very common for each one to communicate directly with the client in relation to the tasks that are within their competence . But, as a general rule, when the […]
Jointly organized by CEOE and The FEDE (Association of Communication Companies), this morning the 1st Advertising Forum “Advertising communication as an engine of growth for companies” took place at the CEOE headquarters , with the objective to value the contribution of advertising to the economy , society and the business […]
Influencer marketing has been one of the big trends in the advertising industry. These public figures born of the digital age have become an essential part of the campaigns. But the nature of the content they create must be transparent. For this reason, the Monitoring Commission of the Protocol for […]
Last year Visit Iceland, the body that promotes tourism in Iceland, made headlines around the globe with a hilarious ad that mocked Mark Zuckerberg’s metaverse . And now he returns to the fray with another spot (again covered with a lot of comedy) that draws blood from another “hype”: space […]
