Jointly organized by CEOE and The FEDE (Association of Communication Companies), this morning the 1st Advertising Forum “Advertising communication as an engine of growth for companies” took place at the CEOE headquarters , with the objective to value the contribution of advertising to the economy , society and the business world. Javier Calderón , director of Companies and Organizations at CEOE, was in charge of welcoming the attendees, giving way to Elia Méndez , general director of La FEDE, who briefly explained what La FEDE is. Three presentations and a round table made up the program of the event, focused on innovation, digitalization, talent, strategy, creativity, client-agency relationship and more immediate challenges, all in a complex context full of uncertainty.
The 1st Advertising Forum is held
With this Forum we want to get advertising to business people,” he stated at the beginning. Under the title of “Advertising, vital in a world full top industry data of uncertainty” , José Carlos Gutiérrez has emphasized the values of the advertising industry in a complex context due to the crisis: advertising energizes, stimulates, informs, reflects and invites us to dream. “Given its importance both in the growth of the company and in the creation of brand value, senior management must actively participate.” Next, Miguel Pereira , president of the section of La FEDE-Agencias de España and co-founder and executive president of Darwin & Verne, has pointed out the importance of the strategy to support brand managers and has described the keys that They make the agency-client relationship a tool for effectiveness and positive impact on the brand’s strategic objectives.
The positive impact of advertising
All of them have debated the current situation, the changes suffered in recent years and the most immediate challenges , highlighting UAE Phone Number among many the need to attract and retain talent, the challenges posed by the new media brought about by technological transformation , the need for The current economic crises impose, such as the optimization, rationalization and control of investment, as well as the importance of being relevant for a hyperconnected consumer, as well as the search for simplification in an increasingly complex world. José Carlos Gutiérrez closed the Forum by remarking that “advertising, marketing and communication services companies are partners and traveling companions of entrepreneurs and advertisers because we are also entrepreneurs, and this Forum aims to reach those who are not yet advertisers.