The Code on the use of Influencers in Advertising establishes

Influencer marketing has been one of the big trends in the advertising industry. These public figures born of the digital age have become an essential part of the campaigns. But the nature of the content they create must be transparent. For this reason, the Monitoring Commission of the Protocol for the Promotion of Self-regulation on…

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After mocking the metaverse Iceland now laughs at the space tourism

Last year Visit Iceland, the body that promotes tourism in Iceland, made headlines around the globe with a hilarious ad that mocked Mark Zuckerberg’s metaverse . And now he returns to the fray with another spot (again covered with a lot of comedy) that draws blood from another “hype”: space tourism. Visit Iceland suggests in…

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