There is no course, book or webinar that helps an SEO become as good as experience and practice in the field. It is essential to study to have a good foundation, but above all to try without fear of making mistakes, testing techniques and strategies on your projects.
The best SEO Specialist is the curious one, the one open to change, up to date, determined to achieve the objectives and KPIs (Key Performance Indicators) of the project, a “geek” and patient. Patience is a side that an SEO should have, because with search engines and Google there are no shortcuts that allow you to obtain a result in a short time. Being patient will help you achieve your objectives with complete serenity and satisfaction.
What do you need to study to become an SEO Specialist?
As already mentioned, practice is certainly country email list one of the best ways to learn how to do SEO , but as in all things, there must be a lot of study at the base .
Start with an online or classroom course and a book . Add knowledge and immerse yourself in this world by following forums like the GT Forum , a Facebook group like Zero a SEO, read and learn. Use part of your budget for training. Even in Italy there are many quality courses that teach the basics of SEO and channel into this world.
Don’t have a budget available? Take advantage of the training offered by the Google Academy and deepen your knowledge by reading foreign magazines and blogs , subscribing to the YouTube channels of the most experts and free webinars like those of Sem Rush.
What books to read to become an SEO?
One of the questions I have heard most the stakes are therefore increasingly often in forums or Facebook groups and which therefore deserves a little focus is this: “What book would you recommend to start studying SEO?”
There are many books that I consider good, both for those who are approaching this world, and for the professional who intends to improve some aspects of his work figure. The book is certainly an excellent tool for “culture”, to start learning technical terms, study the theory to put into practice, find answers to your questions or to delve into more complex topics.
Below is a list of books for various levels of expertise:
1) For those starting from the basics I recommend: SEO Google: guide to web marketing with Google tools by Francesco De Nobili,
2) For users who already have a basic clean email understanding of the subject: SEO and SEM: advanced guide to Web Marketing .
3) Another book that I find interesting, perhaps for the more experienced, is definitely the new Advanced SEO Audit . A nice manual released in 2019.
4) For those who want to have a more general overview , with a manual in English, I definitely recommend The Art of SEO. In 2019 it was translated into Italian.