I have good engagement, but I don’t sell my product. Find out the main reasons for this

In the digital world, getting customers is also very important for companies, but it is no longer the

main concern. At least, the ways to achieve this goal are not the same as those of

traditional marketing , which invested in direct strategies to find consumers.

Nowadays, it is essential to strengthen engagement and communication with the public, so that

this leads to establishing business relationships.

However, an attraction strategy can lead to a harmful scenario, where you ask yourself: ” Why am I

not selling, even with good communication?” In other words, there is a good brand positioning

program, with well-used digital tools, but it does not generate a real impact on sales.

This can happen for a number of reasons, which we will explore in this article. So, if you want to learn

more about the topic, be sure to read it carefully.

In this article, we will see:

Why is customer engagement important?

First, let’s understand the importance special database of engagement. In the end, we don’t want to conclude with this text that engagement is not necessary. Therefore, we need to go deeper into the concept.

Nowadays, it is very common to view engagement as any kind of routine interaction that occurs with company profiles on social media , for example. Many users even think that likes equate to good engagement. However, reducing the concept to this is a problem that leads to misconceptions of its importance.

Engagement not only encompasses reactions on social channels , but also the brand’s entire communication strategy with its consumers and potential customers with the aim of generating their active participation .

It goes far beyond so-called vanity metrics and attempts to understand the quality of likes and comments, seeking to interpret the numbers and put them into context. It also goes beyond social media and encompasses channels such as email .

The main purpose of generating engagement is to strengthen business relationships and go beyond a simple commitment to buy and sell . The company better understands who its customer is and tries to assimilate and understand their problems, needs and ambitions in order to then know how to communicate and establish a bond of friendship.

What is the relationship between engagement and customer retention?

As a result of good free webinars and master classes on internet marketing in january 2025 engagement, we have one of the most desired objectives for Digital Marketing professionals and managers : loyalty.

In other words, generating engagement is not only a key factor for the customer to buy, but it is also essential to ensure that they always return and, also, that they become an advocate and ambassador for your brand .

Ultimately, if trust has been gained, the company can count on the efforts of its own delighted customers to optimize the acquisition of new consumers, in a lucrative and advantageous cycle .

If the potential buyer has seen value in the relationship with the company — which, as we said, should be present in all moments of interaction, apart from the purchase — he will want a shortcut the next time he needs to buy and will prefer the option he already knows and is familiar with.

It is also important to note that engagement plays a very important role in keeping the bond with customers alive. This can be done with email actions, for example, sending promotional offers and specific products for each type of consumer . This makes it possible to carry out both upselling and cross-selling .

It’s like a relationship between friends, where the parties keep in touch to keep up to date with what’s going on in their lives. In this way, they share moments, ambitions and needs.

Similarly, companies must always keep up to date with their buyer, who is a complex human being with constantly changing perspectives and desires.

In this sense, email is used as a channel to reinforce the nurturing of customers with whom there has already been contact. The company continues to overcome new objections and establish a long-lasting and healthy relationship for both.

What are the main reasons for engagement if your product is not selling?

As we have seen so far, engagement is find list instrumental in achieving more sales and expanding the consumer base. However, there is an alarming problem that occurs when a company has good engagement but does not sell.

This is how we arrive at the central aspect that sums up the problem of this article.

Let us understand, then, the reasons that lead a company to have interesting engagement, but without getting clients .

Lack of action in response to data obtained

If the company obtains some engagement data, such as reactions, shared posts, mentions, replies and feedbacks , it is a mistake not to draw up action plans based on them.

These information assets should be considered as starting points for conversion and attraction strategies for those customers.

In other words, it is necessary to be data- driven : to analyze the data and make practical decisions that guide specific actions to combat the problems encountered and take advantage of the opportunities. In this way, it is possible to transform engagement into real results .