Happy New Year 2022, digital marketers! We wish you effective tools, positive dynamics, high performance and non-standard opportunities for promotion. Santa Claus brought a selection of free webinars on Internet marketing for January. Listen and implement!
January 12, 12:00 (Moscow time) , Cybermarketing, “ How to reduce advertising costs and increase message open rates up to 100% using cascading mailings .” By sequentially sending messages via different channels, you can reduce your mailing budget, increase the delivery rate, and collect feedback in response messages.
How to do it right?
January 12, 19:00 , Netology, “ How to set up advertising in social networks for a beginner ”. How to create an advertising account and set up targeting. How to check the effectiveness of advertising. All about the profession of a targetologist: what knowledge dataset is needed at the start, where to grow and what you need to know for development.
January 13, 12:00 , Seoquick, “ How to plan work for a year in SEO ”. The speaker will conduct a free analysis of one of the webinar participants’ sites. Will answer all clarifying questions. And will present a full list of recommendations for promoting your project online.
January 13, 17:00 , Netology, “ Contextual advertising specialist: development prospects in 2022 ”. What does a contextual advertising specialist do and what skills are needed to start in the profession. What skills need to be developed in 2022 to become a sought-after specialist. How to build a career.
Personal Brand Development Trends in 2022 .
What does a personal brand give in business. Where to start and how to act; strategy, mission and goals of a personal brand. How to prove your expertise to the target audience.
January 14, 14:00 , MBM.MOS, “ How to create buy phone number material a continuous customer flow ”.
January 17, 15:00 , MBM.MOS, “ How to find your customer proposition and compare yourself with competitors ”. How to formulate a proposition to clients? How to use the CVP tool to conduct an analysis, identify problem areas and find a solution.
Google Analytics: Getting Started .
What is web analytics, what tools do web analysts use. How to set up counters in Google Analytics. Key features, advantages and disadvantages of GA-4.
January 18, 11:00 , MBM.MOS, “ YouTube and business: how to use and earn ”. Why YouTube and where to start? Do you need expensive equipment, background, etc.? What do the “promoters” keep quiet about; is it worth buying advertising? Cheating or what are the options to get views?
We will talk about analyzing competitors’ content, creating buyer personas, preparing a content plan, searching for topics, and choosing your belgium business directory own style of communication with the audience.
Why should a client choose your company over competitors?
January 18, 14:00 , R-broker, “ How to promote a local business on the Internet? ” How to prepare for the launch of advertising. Which advertising channels are suitable. Opportunities for paid promotion of local business in Yandex, Google, Vkontakte and Facebook in 2022. Tips for setting up advertising.
January 19, 12:00 , Cybermarketing, “ CustDev – with whom, how and why an internet marketer should conduct them ”. How to select respondents and arrange interviews.