Website and app essential optimizations optimization is extremely important in today’s increasingly digital world. Investing in user experience is a practice that puts companies ahead of the game and increases the chances of closing sales in e-commerce.
According to Small Biz Genius, 70% of online businesses that fail are due to poor usability. The same survey shows that 48% of users are by poor mobile optimization.
It is clear that investing in usability generates returns for companies , but, surprisingly, most companies are missing out on great opportunities, as only 55% of organizations carry out UX testing.
When it comes to UX, 3 optimizations are essential:
Be practical: less is more
Visually stimulate the user
Have a good internal search engine
Understand each of them now and see what is important to prioritize when optimizing websites and applications .
Less is more
Your website or app to be easy to use and as intuitive as possible. Users should only find useful and straightforward options, and it is unacceptable for them to get lost on your website or app or not know where they want to go. Confusing and hidden software controls waste users’ time and provide a poor user experience.
One of the fundamental principles in design is that the product, website or application is easy and obvious to use.
The ideal is to identify elements that users may find misleading. These elements are those that induce users to complete an action on the page unintentionally. To avoid this type of gap between the design intention and the user’s action, the best way is to submit the website or application to tests by people who will actually use the product. In other words, it is essential that the evaluation of the software is out by end users.
Candidates for evaluation should include people who have never the product before and know nothing about it, as well as people who have similar products. Designers may be by product features that lead to confusion, errors, and time. They may also gain insights into how to improve usability before launching a product to an unsuspecting audience.
Visually stimulate the user
If your website is not honduras phone number list attractive, users will tend to abandon it quickly. Therefore, the visual experience must be pleasant and professional, so that they stay and do not leave without at least viewing your content, which can increase your bounce rate.
Here, the first point also applies, and less is more. There must be balance and any type of excess should be .
Colors play a very important role, but they must be correctly. According to the Quicksprout website, 80% of brand recognition is due to the use of colors and they can greatly help with conversions.
However, colors with too much contrast can be tiring, and on the other hand, a monochromatic website can be boring. According to Quicksprout, color ads are 26% more than black and white ones.
Images must also be chosen carefully, they must be of good quality, but they cannot be heavy so as not to compromise the loading of the page and the size must also be so as not to take up all of the reader’s attention, but at the same time be readable.
Have a good internal search engine
The goal of internal search is to provide users with a and efficient way to quickly find what they’re looking for. The less 3 essential optimizations when it comes to ux friction users experience when navigating your site, the less likely they are to leave, and a few seconds can make all the difference.
The website search box is one of the most functions (if not the most) and when the visitor knows what they are looking for, we have a profitable opportunity to offer relevant options.
If the page that displays internal search results brings up items or a list of links to sort through, that user will likely go to another site.
Your website’s search tools should be easy to use and can provide valuable analytics that you can use to better understand your visitors. By knowing what people are searching for, you can better understand the problems they’re trying to solve.
Worthwhile investment
Therefore, there is no doubt bulk lead about the benefits that paying attention to user experience brings to your business, and investing in research with potential users and taking care to optimize your website or application will only add to your company’s strategies.
This is an investment that, despite still being neglected by many organizations, is guaranteed to yield good results for those who invest in UX.