webinar. The result was a great discussion and illumination of a collection of suggestions for restarting after stay-at-home orders began to relax. I noted the goal was to “stay open.”
There is no denying this “thing” we thought would go away in a couple of weeks became a couple of months. Now we are hanging our hopes on a vaccine eradicating the virus. Deep down, I think we all
know viruses will always be hanging out there somewhere.
The calendar is another thing that is always there, but somehow we have turned the page to the last month, and we are still trying to figure out how to take 2021 by the horns and meet our business goals (mostly because we are still guessing at what life will be like.)
“In a casino… The cardinal rule is to keep them playing and keep them coming back! The longer they play, the more they lose. In the end, we get it all.”
The pieces and parts of our usual marketing plans are given: database marketing, marketing communications, promotions and events, and player development. Some things fall on the chopping block due to constraints. The goal remains the same for most of us: to attract the most valuable guests and keep them coming back. We have identified some things you should consider or have in your next
marketing plan through a little research and much conversation.
Database Marketing
Database marketing, our system of offers and reinvestment, is always in our plans, but with the changes happening to our traffic patterns, we have to consider adjustments. It is more important than ever that accurate data be not only available but actionable. Analysis plays an important role in sifting valuable information from the clutter and finding emerging patterns.
It is also time to evaluate your oppo Arweinwyr Defnyddwyr Telegram rtunities. Is there a segment (or segments) that could create real revenue that is perhaps not on your competitor’s
radar? How can you take advantage of this open playing field?
Set your goals for meani WordPress үшін ең жақсы 9 электрондық коммерция плагиндері ngful results. For instance, for lower frequency players, you may try to increase trips. You could attempt to extend their length of play of your high-frequency guests (since you probably will not get more trips out of them). Build your marketing offers around these goals to entice the behavior you are looking for from your guests.
Finally, have our definitions of the seg au cell numbers ments we know so well changed in this unusual year. Do you need to reframe your inactive and overdue classification? Has RFM changed so that you need to adjust the
value you place on each element?
Marketing Communications
Let’s tackle some low-hanging fruit first. Take ownership of all your Google business listings. As we reopened our casinos, many operators found they had appealed to an entirely new guest segment. Perhaps it was cabin fever.
One thing for certain is that we all look for places to go (though lately we have been limited). Now is the perfect time to double-check that all of your outlets have Google business listings and that you are
adding content to make guests want to visit.
Rethink your media strategy and placements. We have all shifted our media consumption, and after all these months, these shifts are becoming our habits. Please get to know where your guests are getting their information and ensure you are in the mix. Lean on your media partners for data and try to make all of your communications have proper (and measurable) calls to action.