SEO promotion of medical sites requires a deep understanding of the industry specifics. An effective promotion strategy consists of several key stages, each of which plays an important role in achieving the desired results. Let’s consider them in more detail.
Marketing analysis
This is a fundamental stage, without special database which effective SEO promotion of medical sites is impossible. At this stage, the following is carried out:
- Research of the services market.
- Analysis of factors influencing demand.
- Study of pricing in the industry.
- Identification of direct and indirect competitors, analysis of their promotion strategies.
- Defining the target audience and its segmentation, etc.
The results of this analysis allow us to form a clear understanding of the market situation and develop an optimal promotion strategy.
Technical audit
This stage is critical to ensure good visibility in search engines. The technical audit includes:
- Analysis of the structure and ease of navigation.
- Checking the quality of layout and adaptability for mobile devices.
- Page loading speed assessment.
- Identifying and fixing 404 errors.
- Setting up correct indexing of pages.
- Checking and optimization of robots.txt and sitemap.xml.
- Internal linking analysis.
- SSL certificate and security check.
It is important to note that even new resources may have technical problems, especially if they are created by inexperienced developers or with the help of constructors. Therefore, a technical audit is necessary for any web resource.
Formation of the semantic core
The semantic core is the basis of the content strategy. This stage includes:
- Collection of keywords university that also organizes the pg paud department relevant to medical topics.
- Clustering queries by topics and user interests.
- Distribution of keywords across pages.
- Analysis of search suggestions to expand semantics.
A correctly composed semantic core allows not only to attract targeted traffic, but also to ensure high relevance of pages, which has a positive effect on conversion. If the keys are chosen incorrectly, users will close the site and return to the search page. And this can lead to a drop in positions.
Elimination of errors and shortcomings
During a technical audit, as a rule, many problems are identified that need to be fixed to improve positions in search results. These may include links that lead to non-existent pages, incorrect navigation, problems with loading content, etc.
Optimization is necessary for both new and long-existing web resources.
At first, these problems may be unnoticeable, but gradually they become more and more obvious and lead to undesirable consequences. In some cases, when the errors are too serious and there are a lot of them, it is easier and more profitable to create a new site from scratch. However, such a decision is always discussed individually with each client, taking into account the specifics of their business and the current state of the web resource.
Creating quality content
In the medical industry, the requirements aero leads for content are especially high. And this aspect needs to be given maximum attention, as it directly affects the trust of users and the authority of the site in the eyes of search engines. Therefore, investing in the services of an experienced copywriter in this case is completely justified. High-quality content will work for your resource for a long time, perhaps even constantly. Therefore, it is better to pay a higher price once for good texts than to redo them later, which will actually lead to double costs.
External optimization
Promotion of a medical center website includes work on the link mass. The key point here is the quality and authority of the referring sites.
Previously, the practice of mass purchasing of links through specialized exchanges was widespread. However, now such an approach can lead to negative consequences for promotion.
Modern search engine algorithms favor quality over quantity of links. Therefore, a few links from authoritative thematic resources are much more valuable than many from irrelevant or low-quality sites. The off-page optimization strategy should be aimed at obtaining natural, topically relevant links from authoritative resources in your industry.
Analytics
A critical stage of work is the analysis of results. Regular monitoring of key performance indicators allows you to identify the strengths and weaknesses of the strategy and, if necessary, make changes to it. In addition, by constantly monitoring the results, you can use the budget more rationally and achieve maximum effect with minimal costs.
Also, a comprehensive analysis allows not only to evaluate the effectiveness of current actions, but also to predict future results, identify new opportunities to improve the resource’s position in search results and increase conversions.