The digital world is a place where everything is happening at the same time and a huge amount of information is being handled and is constantly moving. As much as we might want it, the efforts of one or several individuals are not enough to . Therefore,
keep up with all the data generated, and that is why we need help from tools such as CRMs.
A CRM helps us manage sales, marketing, customer service and all touchpoints simultaneously . No matter where each member of the different departments is located or what they are doing, they can always access and work on up-to-date information. This way we can ensure better collaboration and increase productivity.
What is CRM in marketing?
To refresh your memory, CRM (Customer Relationship Management) is a software that is responsible for the organization and whatsapp and digital marketing management of the relationships between companies and their customers. One of its main functions is the storage of information on current and potential customers in a large database.Therefore,
including: contact information, interactions (calls, messages, emails or website visits), demographic information, previous purchases, etc.
We usually associate CRM with the sales area, but the reality is that it has a great weight in your company’s marketing. It even makes it easier for the two areas to work hand in hand to address the user at the right time, with the right message and accompany them throughout their journey in the sales funnel .
A marketing-oriented CRM focuses primarily on customer satisfaction and eliminates the idea that “the customer must contact you.” Thanks to this tool, it is possible to take the initiative in the relationship with your customer, develop strategies and set commercial objectives that boost the growth of your business .
How does a CRM benefit digital marketing?
AUTOMATION
Automation in digital marketing eliminates all those manual tasks that require additional time and effort, allowing each of the points of contact between company and client to be monitored and priorities to be set. Thanks to it, it is possible to focus on the most relevant insights , so that attention becomes increasingly personalized and a significant impact is created on different customer profiles with different interests, reaching the ideal result: generating more sales.
LEAD GENERATION
By using a CRM, it is possible to achieve the maximum conversion of Leads into Clients. A lead is a person who has left their contact information in a form, newsletter or some other means of acquisition. Usually this indicates that what is google analytics and how does it work? the person is looking to learn more information about your business, which you should take advantage of as the start of your sales process.
From the first contact, a CRM helps What is a CRM you understand where your client comes from and allows you to classify them according to the type of interactions they have had with your site. From there, you can develop personalized strategies to spark the interest of your potential client and gradually move them up the funnel.
BEST COMMERCIAL PROSPECTING
When we talk about improving sales prospecting, we are referring, in a few words, to taking better care of your prospects or potential clients. This goes hand in hand with the previous point, since despite having hundreds of leads, technology helps you keep control over them and not let any go unnoticed.
Whether you have an unopened bqb directory email, an unanswered message, a pending call or a messy file that doesn’t allow you to see them all, CRM technology will help you better manage communication and centralize your information.
When a lead is not contacted from the moment they arrive at your business, the possibility of conversion is considerably reduced. By synchronizing your messaging, email, calls and social media services, you will avoid this problem and not lose sight of any of them.
PRECISE SEGMENTATION
To have a successful digital strategy, it is necessary to properly segment your ideal client, which means that you must know them in depth. Through CRM, you will be able to decipher the ideal characteristics and define a profile of tastes, needs .In other words,
environment that a buyer interested in your offer should have , which is known as Buyer Persona .
Interacting exclusively with your Buyer Persona will prevent you from wasting your time and budget on contacting a market segment that is not ideal for your brand. The information you should be aware of is:
What kind of people are visiting my site?
Who interacts with the online store? (add products to their cart, highlight their favorites, compare prices, etc.)
Through what means do they interact with my business?
MOST SUCCESSFUL EMAIL MARKETING CAMPAIGNS
Email is one of the most powerful communication tools in e-commerce if used correctly, but keeping up with the inbox can be difficult for some companies. One of the main challenges of email marketing is that when emails are too generic they can be classified as SPAM, since it is annoying for the user to receive advertising without any kind of personalization or incentive.
DEEPEN YOUR SEO STRATEGY
We know that when we have doubts about a product or service we go to the Internet to obtain information and opinions about it and help us make a decision based on the best brands, prices and promotions. But why is this relevant to marketing?
It turns out that through a CRM you will identify the most popular search terms regarding your product or your company’s line of business, so you can boost the performance and positioning of your brand like never before. Improving your SEO strategy will improve your brand’s reputation, grow your audience and maximize the user experience – everyone wins!
METRICS AND RESULTS ANALYSIS
In addition to all the incredible advantages that a . However,
CRM gives you , it also provides tools for analyzing and monitoring results so that you can What is a CRM quantify them. Compare the evolution of your numbers, identify errors and make corrections in a timely manner. Within the results analysis function is the creation of weekly. Monthly or annual reports that will help you understand the progress of your business, improve interdepartmental communication and, above all, identify the stages of the sales process where customers are lost.
CUSTOMER EXPERIENCE AND LOYALTY
The last benefit we will talk about is customer loyalty. The technology provided by a CRM allows you to easily advance in the mind of your consumer, evolve your relationship with them, create unique experiences in their purchasing process, generate recurring sales in the future and even get them to recommend your product to other users.
The profitability of a business is generated
By frequent customers, who will only . For instance,
continue buying if they have a good experience with both the product and the service provided by your company. Getting new customers, in addition to taking more time, requires more resources than investing in keeping our current customers satisfied.
Your CRM will help you identify who your frequent customers. Making it easier to show your gratitude to them through loyalty programs . Which can consist of exclusive promotions, gift packages, discounts, etc. The joint work that you and your CRM will do is to reaffirm the value of your company . Show your customer why they made a good choice with you.
