Okay, so email sunlines are important. We get it. But what makes a great subject line?
A sense of urgency and scarcity
These are two of my favorite words in the marketing lexicon. If you can make your reader feel compelled to open buy phone number list your email through urgency or scarcity—or both—you’re doing your job right.
Limited time! Only a few items left in stock! Want to make a change today?
All of these phrases encourage your reader to take action. But be creative and give them your own interpretation.
Personal message to the reader
If possible, address the reader by name. Personalization feels intimate and interesting. People are more likely to click if they see their name.
In fact, using names in the “We, the Citizens” subject line can be more effective than using them in the body of the promote inclusivity and fairness email. Think about it. How do your friends start an email?
They might say, “Hello!” or “How are you?” They probably don’t write, “Dear Mike.”
Relevance to your reader
Consumers are pretty smart these days. They value their time and energy. If the subject of an email doesn’t seem relevant to them, they won’t open it.
That’s why you need to business sale lead address a specific problem or desire in your newsletter topics. What do you know about this segment of your email list ?
Are your readers tired, hungry, overwhelmed, frustrated, or anxious? Use these emotions in your subject lines.
Do your readers want to make more money, lose weight, find a better place to live, travel more often, or dress more fashionably? Again, address these desires in your newsletter subject lines.
Attracting readers’ curiosity
Curiosity may have killed the cat, but it also got your emails opened more often. Call it a draw.
Humans have a natural desire to satisfy their curiosity. That’s why, before DVRs and Netflix, people were willing to sit through mind-numbing commercial breaks to find out what was coming next on their favorite TV shows.
Use this to your advantage. Asking pointed questions in the subject line or hinting at a secret can greatly improve your open rates.