Applications, websites, and computer returns for companies programs are essential parts of a digital-first world. Behind each of these programs are companies or entities that profit from the users who use their functions. But a bad experience drives returns for companies consumers away, and companies miss out on opportunities to generate more revenue by not considering the true value of investing in usability.
With tighter budgets and the need to
Review business priorities, the choice to cut budget to optimize user experience is high on the priority list.
But in 2022, this choice has already proven to be wrong due to the strategy by the largest companies in the innovation sector, which have returns for companies now the management of UX and usability issues among C-Levels. This movement, in UserZoom’s “The State of UX 2022” survey, demonstrates how usability is a primary tactical issue for businesses. The novelty of the entry of the subject of usability and UX among C-Levels is still a poorly trend, where only 13% of organizations have a UX leader on the executive board .
Despite the low number of C-
Levels to the subject of UX, the value of software with good usability is clear: 88% of users will not return to a website if they have a bad experience , or if they cannot quickly find a solution to their problem, according to Mind Miners. In other words, poor navigation on a website alone can permanently drive away almost 90% of users, and the key to avoiding this is to provide a friendly, intuitive, accessible and enjoyable experience through good design.
The “State of UX 2022” survey also shows that good UX design positively impacts customer satisfaction and 62% of respondents that luxembourg phone number list good usability improves brand perception . This positive experience is a benchmark that increases KPIs such as the number of active users, number of sessions on a page, retention and conversion.
Measuring the quality of a website
Or application’s usability should be seen as a highly strategic function for the business. This is because the better the usability of a software, the easier it is for the company to deliver what its customers are looking for and, consequently, by delivering better results, the company sells more.
It is important to then click the start button to begin the update process remember that delivering what customers are looking for involves several aspects, such as ease of searching on the site, categorization of products on the page, arrangement of items and page response time. In fact, this last criterion is one of the most important when it comes to usability: 53% of mobile website visitors leave a page that takes more than three seconds to load .
In other words, in addition to
Taking care of the attributes of a page on the desktop, the mobile version cannot be . Statista , a German company specializing in bulk lead market and consumer data, estimates that there are 7.2 billion mobile users in the world – an estimate that is to grow and should be taken into account when considering the design of a page. After all, traffic via smartphones is also following this trend and now accounts for more than half of all accesses. Consequently, users good experiences on their devices to perform actions on websites with as few clicks as possible.
This quest to shorten the path that the user takes between accessing the website or application and performing a valuable action, such as purchasing a product or requesting a quote, is an optimization that must be done using the principles of usability. The faster the customer reaches the objective of interest to the company, the better. And this is where the value of good usability lies.
The biggest obstacle to implementing
A user-centric culture is time, according to 55% of respondents in the “State of UX 2022” survey. Despite this, 70% of respondents say that the demand for UX has in recent years – even though the budget for it has remained the same.
VitaminaWeb is the company that can overcome the biggest obstacle of all, the lack of time, to bring your business in line with this market demand. Your company saves time, retention and business volume with improvements in usability. Contact us to learn more and request a quote.