Instagram remains one of the most powerful and useful social networks for businesses that want to offer their products or services to a diverse audience on the Internet.
Just scroll quickly whatsapp blasting through the main page of this network to realize the hundreds of businesses that daily focus their efforts on attracting new customers with attractive content and paid ads.
The best part about this is that there are a number of strategies that can provide 80/20 of the results, and above all, they are quite simple to implement in any business compared to some other more complex ones.
That’s why, in this article, we’re going to explore the 10 most effective marketing strategies for selling through Instagram that you can implement as soon as possible in your business to boost your sales. Let’s get to it!
Why use Instagram to generate clients?
Currently, it is estimated that there are more than 1.336 billion active users on Instagram around the world . That’s crazy!
However, this is not the only advantage of selling through social networks like this one; Instagram has many other benefits over platforms like Facebook, LinkedIn or TikTok.
Among its main advantages for businesses are:
Variety of content formats available (images, videos, stories, reels and more)
Instagram is the social network that offers the largest number of content formats with which you can experiment. This means that it is possible to share content both in the form of images and photographs, as well as videos and slightly more informal stories .
It is even possible to generate conversations through broadcast channels and encourage engagement with questions, quizzes, filters, stickers and much more.
Ease of integration with other social networks
As part of the Meta universe, this social network has a wide variety of integrations that open up even more possibilities for success with the strategies that include it.
But that’s not all, in addition to other social platforms, Instagram can also connect with more advanced tools such as chatbots that integrate with WhatsApp and Messenger, CRMs and content planners.
Analytical tracking and data measurement
One of the most important parts of any strategy is monitoring and measuring the data obtained , something that Instagram can be very useful for. This social network offers a complete reporting phone number data api for contact verification panel where you have all the basic elements to analyze and optimize your marketing strategies, and to be able to calculate which ones have been the most effective.
Improved mobile user experience and constant updates
Instagram offers its users great usability and experience when it comes to sharing and consuming content. In addition, it is constantly updated to stay on top of the latest trends, innovating and proposing improvements that become useful, above all, for content creators and businesses.
What are the best marketing strategies for selling on Instagram?
1. Create an attractive profile with quality content
The first and most important strategy for selling through Instagram is to create quality content . This way, you will maintain an bqb directory attractive profile and be able to attract people interested in your niche. Naturally, these people can become fans of your brand and new customers.
In order to create high-quality content on Instagram, we recommend implementing the following steps:
- Analyze your buyer persona(s): the first step before implementing any marketing strategy is to know who it will be aimed at. That is, the archetype of the ideal client.
Make a compilation of their demographics, challenges, pain points, problems, etc. This information will serve as the raw material for all your marketing efforts later on.
- Define your tone of voice: Once you know who your customers are, it’s time to define the type of communication you’ll use through Instagram. That is, the type of language you’ll use to reach them.
- Research your competitors’ content : Conduct in-depth research into your competitors’ content and analyze their strategies. This will give you a good idea of what’s trending in your niche and what kind of content to create.
- Plan your content in advance: Once you have your ideal client in mind and have identified the trends in your niche, it’s time to start planning your content.
Find topics that are relevant to your target audience and plan them in advance so you can monitor them regularly and have all your posts properly organized.
2. Leverage influencer marketing
Influencers are an indispensable pillar on which the success of many of the largest and most well-known brands rests. The logic is simple: we all want to be like the people we admire . Plus, we tend to trust the people we follow.
That’s why influencer marketing is one of the most effective strategies for selling on Instagram. It involves collaborating with well-known figures in a specific niche and paying them for their promotion.
The great advantage of this strategy is that it allows you to reach a wider audience, since the followers of these influencers will also be exposed to your message and will surely not hesitate to pay for what you offer them.
3. Take advantage of the potential of Instagram stories
Instagram stories are , without a doubt, one of the most powerful tools that this platform offers its users today. They allow users to quickly and easily share content such as images, videos, questions, surveys and much more in a fun and informal tone. This generates trust and connection with a person or brand .
These stories can be used for various purposes: from direct sales to reporting on events or contests organized by the company. But there is no limit, the recommendation is to experiment and use this format as best works for your business.
4. Implement a CRM to organize customer service
You can’t expect your marketing efforts to be successful if you don’t have a tool that helps you efficiently organize your customers’ conversations. This is exactly what a CRM does .
A CRM will allow you to centralize all your conversations from different social networks (Instagram, Facebook and WhatsApp) in one place . In addition, you will be able to automatically assign these chats to your sales and/or customer service team, and you will have a record of all interactions with your prospects in an orderly manner.
With a more advanced CRM tool like Leadsales , you can have additional contact management features like multi-agent conversations, organizing chats by columns, and sending scheduled messages.
You may be interested in: Benefits of having a CRM for your Business
5. Collect and use user-generated content
User-generated content (or UGC) is content, as its name suggests, created by users themselves! People who are not directly related to the brand, but who have used the products or services they advertise.
This type of content is often highly relevant due to its high degree of reliability and authenticity, and can also be a great source of inspiration for creating more effective marketing campaigns.
How can you get this kind of content? One great way is to ask some of your most loyal customers to share their experience through a video or review. And replicate this process every time a customer has a good opinion to share.
6. Automate your posts for better management and time savings
Posting content regularly and consistently is essential to keeping your followers engaged. But manually scheduling each post can be time-consuming.
To solve this problem, there are tools that will allow you to automate the publication of posts on Instagram, freeing up time for more important tasks related to your business.
We recommend that you take a look at some of these tools and start using the one that best suits your needs and budget.
7. Create reels taking advantage of the latest trends
Reels are short videos in vertical format, which allow you to show your creativity and differentiate yourself from the competition in various ways . The great advantage of Reels is that they have become one of the most effective strategies to attract users organically in recent months.
That’s why it’s important to take advantage of the popularity of these videos and create content that helps you achieve your goals. Remember, be creative!
8. Bet on paid ads on Instagram
Among all the strategies for selling on Instagram, ads remain one of the most powerful and functional. If you place paid ads through Facebook Ads, you will be able to reach a wider audience and increase your chances of selling more.
You can set up campaigns for different goals, such as website visits, conversions, or generating new followers, but the most important thing is to measure their performance and optimize towards what gives the best results.
9. Create a channel of diffusion with your most loyal followers
This Instagram tool is relatively new, so it’s a great time to take advantage and implement this strategy in your business. Broadcast channels allow you to create exclusive content for your most loyal followers, where they can access unique promotions and/or offers.
This will help you strengthen your relationship with your customers, improving loyalty and generating more sales in the long term.
10. Link Instagram to your WhatsApp number
Finally, another great way to increase your sales is by linking your Instagram profile to your WhatsApp number , so that when someone clicks on the “contact” button on your profile, they can easily access and chat with you directly.
This makes it much easier for a potential client to contact you and start a conversation, which often leads to more sales and results.
Additionally, if you have already implemented your CRM tool, it will be easier to manage all these conversations regardless of the channel they come from or the size of your sales or customer service team.
What do you think of these 10 strategies to increase your sales and positioning with Instagram? Consider that these can be extremely effective if executed correctly, so do not hesitate to take action and start selling on social networks as soon as possible .
The key is to experiment and find which strategies work best for your particular business, and above all, never stop optimizing according to the results you get.
