Plus, it’s such a versatile tool that I think almost every brand can take advantage of it. Still not completely convinced?
Don’t miss these 10 advantages
Of email marketing and discover everything it can bring to your company.
Download the latest report on lead acquisition email marketing that we have produced! You can get it here.
10 advantages of email marketing
10 advantages of email marketing for brands
1) It reaches a large percentage of users
Did you know that 91% of users check their email every day (according to Litmus data)? It is one of the most universally used tools, and we access it from all devices.
To maximize the reach of your email marketing campaigns , it is very important to make sure you use responsive email templates , which means that they adapt the design elements to different screen sizes and formats. Luckily, most mass email creation tools today are responsive by default.
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2) It is very easy to use and for all types of companies
Email marketing may be a cutting-edge and sophisticated tool, but it’s also incredibly accessible .
There are plenty of email solutions on the market today to suit different needs and budgets. For example, SMEs can use free or low-cost email sending tools and design them using drag-and-drop tools, while multinationals rely on specialized design and programming professionals to implement the latest developments in interaction. Whatever your brand, you can surely implement an email strategy .
3) It is directed to a relevant audience
With the new GDPR rules, we need to obtain explicit consent from users to send them marketing messages. Far from being an obstacle, this gives us the peace of mind of targeting a high-value audience , since the users who make it up have heard about our brand and have agreed to receive messages from it. This preselection makes the impacts much better used.
4) It has great segmentation possibilities
Normally, email marketing campaigns are directed at a database of users who C Level Contact Library voluntarily provided their information, and this information serves as a basis for developing increasingly more elaborate segmentation strategies. As we continue sending emails and the user interacts with them, we will get to know them better and we will be able to refine them more and more.
The result of all this is that
We will be able to send the right message, to the right person, at the right time. And this makes the effectiveness of the campaigns grow like wildfire.
5) Adapts to all types of campaigns
Email marketing is a channel that allows us to communicate with our database, but the specific content of that communication is infinitely customizable. In addition, new tools, such as kinetic mail, open up the range of possibilities even further.
Therefore, email is adapted to different brands, user types and conversion funnel phases. The sky is the limit!
