The post often keeping print marketing materials for months rather than jumping on the internet . To buy however the landscape is changing and quickly in fact 95 of new zealanders . Use the internet every day confirming that businesses need to have a strong online presence . With global trends showing that 78 of internet users research products online its easy to . See how the process for reaching your market is changing to online this is showing . Expeditiously in new zealand with how businesses are choosing to invest their marketing dollars digital .
Marketing Growth from 20122021 the Asa Report
Marketing growth from 20122021 the asa report from 20122016 discussed a steady historical decline in . Traditional advertising channels including ooh billboards buses etc magazines radio newspapers television and direct mail . Which only specific database by industry decreased further from 20172021 from a high of 18bn in 2013 traditional advertising . Spend across all channels reached 16bn in 2016 and in 2020 this figure dwindled to . 124bn coinciding with this is the rise of digital only advertising spend which accounted for . 120bn in 2020 according to a past research paper by pwc between 2017 and 2021 .
Internet Advertising in New Zealand Was Predicted
Internet advertising in new zealand was predicted to grow by 320m usd compared to radio . Advertising which was only set to grow by 4m usd it also predicted that the . Market would reach 14bn nzd by 2021 interestingly internet advertising hit a record of 1341bn . Nzd in 2020 and growth of 66 percent over the previous year so its safe . To say pwcs prediction is highly likely to come to fruition during 2021 its easy . To see just how quickly new zealand businesses are adapting their marketing approach by increasing .
Their Digital Spend Digital Marketing Its Not
Their digital spend sound that pushes boundaries: how music influences your exercise routine digital marketing its not a phase its a trend there is a . Growing need for businesses to have a welldefined presence in the digital landscape and that . Wont be changing anytime soon the iab new zealands 2020 digital advertising revenue report explained . How the total digital advertising revenue reached nearly 341m in the third quarter of 2020 . Alone this is an 87 growth on the previous year see the breakdown below infographic . Sourced from iaborgnz essentially half of all advertising dollars are now spent online even in .
the Midst and Maybe Because of a
The midst and maybe because of a twd directory pandemic digital advertising continues to increase in popularity . As a whole new zealand businesses spent 320m less on advertising throughout the covid19 period . Than in 2019 yet this has not meant a slow down on digital ad spend . Quite the opposite actually with traditional advertising spend figures dropping and digital continually increasing in . 2020 4926 of the advertising market share was held by digital only up from 389 . The year prior theres no doubt that digital will very soon dominate this space in .
