In addition, B2B marketers no longer have to deal with IT requirements regarding security, scalability, etc. Meeting individual customer the platform takes care of that. For example, free from complex IT dependencies, they can use data from a PIM and an OMS system to provide a configurator that customers can use to individually put together their desired product.
Monetize services profitably
An API management platform thus enables mobile phone number data updated 2025 use cases to be implemented securely and in line with requirements. Companies can monetize services, for example by requiring external users to pay for data access. It is possible to allow a certain number of free accesses per day and charge a fee for more than that. Another option is to charge a few cents for individual accesses.
Offer self-services flexibly
Self-services are becoming increasingly relevant. Here, an API management platform serves as the basis for a B2B online marketplace on which . Meeting individual customer B2B marketing provides digital products and services. The B2B is fine if you’re sending some photos of marketplace can also be open to customers and partners. Depending on their authorization, defined user groups can combine different services into a new solution.
Making data usable according to needs
Another advantage is that B2B marketers can transform data into the required format. In order to publish product information on Facebook, for example, the data must be adapted accordingly. The PIM system often stores twenty. Meeting individual customer different characteristics for a product. However, only three values in a specific order are needed for publication in the target channel. This can be adapted to suit the channel via the central platform and delivered precisely to the target system.
AI automates data adjustments
Artificial intelligence provides valuable support here by automatically generating a wide variety of product texts and translating the available information america email list into the technical format specified by the target channel – without changing the underlying data set in the source system.
transparently monitor data usage
Using an API management platform, B2B marketing can draw valid conclusions about aspects such as usage intensity and timing . Meeting individual customer When do most users access a system? Which data do they access most frequently? Which services are in particular demand? Are there user groups with certain preferences? These metrics help B2B marketers to continually optimize measures and adapt them to the needs of the target group.