Monitoring social media: Social media is a Learn here the channel that facilitates interaction with customers and should be used to its full potential. Users will generally try to communicate spontaneously with brands, but companies may also carry out actions such as surveys, questions or comments to obtain customer feedback.
Satisfaction surveys: These are one of the classic methods for collecting customer feedback and will help you answer some questions regarding customer service processes. They are usually carried out immediately after each interaction with customers and can be used to calculate the Customer Satisfaction Score (CSAT) and the Net Promoter Score (NPS) , among other KPIs.
You know what the main customer support KPIs are. Discover 6 key metrics to measure customer service efficiency here .
Customer retention
You may have heard that retaining customers is cheaper and faster than acquiring new ones. It’s true, and it’s one of the best customer service strategies.
According to some studies , marketing metrics show that if a customer has previously made a purchase from your whatsapp number database company, there is a 60% chance that they will make at least one more purchase . Meanwhile, if a new visitor clicks through to your website, the chances of them becoming a customer are only 20% at most.
Loyal customers are active advocates for your brand, tend to be more profitable, are more interested in helping you improve your company’s products or services, and have more tolerance for occasional mistakes that may occur.
But how do you retain customers? Here are some tips: Learn here the
Create loyalty programs . For example, so that customers can redeem the points they earn for benefits that satisfy them 4 steps to understand your brand’s dna and encourage them to buy more;
Run promotions that encourage them to buy regularly. These types of actions can help you retain and attract new customers;
Offer all kinds of new features : improve cell phone number existing products or services or implement new payment or delivery methods;
Listen to your customers: as we saw above, their opinions are valuable and can help you improve in several aspects;