In discussing the user-friendliness of the online sales marketplace, it is very important to understand the user interface.
Let’s start with Lazada. The Lazada interface allows each seller to navigate in various places such as:
Compared to the Lazada seller app and web interface, we can say that the seller app is more user-friendly and convenient.
It has a clean interface and loads fast. What can you do inside the app? However, if you want to talk to customer support, you can’t do it within the app. You will be redirected to a link which will open your mobile browser.
Business advisor – an analytical tool integrated into the system
Of course, that’s the most important but Lazada also gives you access to some extra tools that you might find useful like:
The Lazada seller center interface Latest Mailing Database is user-friendly in terms of intermediary sellers. However, for people just getting into online selling, it may take some practice to fully understand how the site functions.
Nonetheless, Lazada makes up for it through Lazada University where beginners can use the training resources to become a Lazada seller. There is also a Lazada Services Market where sellers can outsource online selling services such as creating professional store designs or creating banners for campaigns or live streaming.
Shopee Web User Interface
Now move to Shopee. In terms of website user interface, Shopee is more seller-friendly than Lazada. As you can see in the image above, the user interface of the Shopee seller center is easier.
It is a sales platform suitable for laymen who are not familiar with most of the technical terms related to sales.
An example is the analytics section of Shopee and Lazada. Shopee is more specific in calling this section Data (Business Insights, Account Health). Meanwhile, Lazada called out the Data Business Advisor section. The name is more sophisticated but not many beginners will understand what it is for if they come across a Business Advisor.
Lazada Mobile Seller App
Figures show an increase in the number of smartphone users from year to year. It’s no surprise it’s become possible to do almost anything with your phone including selling on marketplaces like Lazada and Shopee.
Selling on Lazada vs Shopee: A Direct Unbiased Comparison
Let’s start with Lazada. As one of the leading “buy and sell” platforms in Southeast Asia, Lazada has moved towards mobile shopping. This means that the platform allows customers to shop using only their mobile phones.
There is a Lazada mobile app downloadable for UAE Phone Number Android and iOS users so they can shop anywhere.
And to support its vision for mobile shopping, Lazada must also increase the business opportunities for sellers so they can also sell products on the go.