There are cases where the customer is not aware of possible updates to the product/service and how
the company can solve new problems that arise. In this type of situation, engagement can turn into a
set of data that does not generate concrete sales results .
Failure to analyze customer feedback
This mistake is connected to the first shop one. Many companies do not monitor or measure the
feedback they receive from their customers, so they do not know what they think. In other words, they
fail to understand the feeling behind the interactions and assume that these interactions are positive,
when they are not always.
Monitoring and analyzing these reactions allows us to understand how the brand can adjust its
processes, behavior , and approaches to better satisfy consumers . By understanding a certain pattern
in feedback, for example, the company better understands how the customer sees it.
Measuring feedback can be a challenge, as we are not just talking about monitoring responses from
one social network or another. The ideal is to have a complete view of all customer
interactions with the company and ensure unified management of these dialogues.
Creating irrelevant content lack-of-information
In many cases, there is engagement, but free webinars and conferences for internet marketers in february 2025 the potential client does not move forward because they do not get value from the
company’s content. In other words, there is no consolidated strategy to deal with objections, for
example, or a deeper understanding of the topics worked on to generate value. In this way, the
consumer feels distrustful about making the purchase decision .
Irrelevant content only creates the impression that the company does not have the necessary
experience to deal with the customer’s problems. In many cases, their problems are very specific,
related to technical points, and require specialized knowledge.
In order to make the decision to invest, in fact, they must rely on the brand’s knowledge of specific
issues. To demonstrate this, it is necessary to reinforce Content Marketing with relevant approaches .
Lack of understanding of customer behavior lack-of-information
When brands have good engagement find list and connection with customers, but achieve expressive sales results, behavioral perception can be a problem.
This is because the consumer is extremely complex, dynamic and definitely not linear. To understand all these nuances, the company must make an effort to know its consumers thoroughly.
Understanding each lead ‘s purchasing habits is already a big help. This understanding allows for specific actions that lead the person through the sales funnel, moving from engagement to a more serious commitment to the company.
Lack of care with microinteractions
The purchasing process is the final decision, which comes from many other key moments in the relationship between the brand and the customer. Many of these circumstances are small and specific, such as a one-time response or an email sent. The so-called microinteractions are simple and short events that determine whether the customer will decide to buy or become loyal .
Even in these micro-interactions, the company can gain trust and establish a connection with its customer. Therefore, it is essential to be attentive to all processes to optimize results and convert engagement into sales.
Lack of personalization lack-of-information
Personalization is a must in the digital world. Whether companies communicate with their consumers directly or invest in creating relevant content to educate their leads, they must take this into consideration .
As a result, some miss out on business opportunities by not fully customizing their approaches .
In this sense, it is important to have a good and defined brand identity and to know the needs and preferences of the client. Your brand and your client must guide your actions.
While more general content may be appreciated on communication channels, audiences will feel safe investing when they feel there is real, specific value being generated.
That is, only when they notice that it is a personalized offer, that it addresses their problem and that it comes from someone who really understands how to solve it . Personalization is what reinforces trust.
Fragmented experience lack-of-information
We’ve already talked about how the notion of engagement and the very concept of the user/customer experience is very complex and occurs across multiple media , in an unpredictable way. That’s why another mistake brands make is leaving the experience fragmented or disconnected across all those channels.
Much of this occurs due to a lack of data integration and the lack of systems such as a CRM .
In this way, the customer is not properly monitored, as the company does not have an integrated view of who the customer is across the various communication channels. This leads to the problem of not measuring customer feedback, reactions or responses.
Lack of vision of the sales funnel lack-of-information
Finally, we can mention the problem of not selling due to a lack of vision of the sales funnel. In many cases, the high engagement of certain leads does not generate deeper results, because the company fails to position these people in the funnel.
That is, it is not able to understand whether the consumer is close to making a purchase or not.
In this way, they can engage in very incisive and direct actions for people who are not yet ready to buy or in attempts to educate and teach those who are already mature. A more intelligent management of contacts and interactions can help to overcome this error .
How to go beyond engagement and increase customers? lack-of-information
In order to effectively transform engagement into profit, it is necessary to take into account some prerogatives. One of them is the definition of a strategy with OKRs and KPIs :
- OKRs are measurable objectives that allow the company to know exactly what it needs to achieve and how to do it. Thus, they generate a clear vision of the goals and objectives ;
- On the other hand, KPIs allow you to monitor results and describe what is happening, as well as estimate how far the company is from its objectives.
Another approach is to break down objections and impediments to closing deals. In many cases, there is something standing between the company and its enthusiastic customers. You need to investigate, find out why you are not able to sell your product or service, and address the problem.