How to grow your business on TikTok

TikTok can be called the trend of 2021. Millions of trends, hundreds of viral videos and useful content became the basis of the development of this social network. Bloggers, artists and even business companies are already working successfully in it. Here they start testing not only collaborations and commercial advertising, but also targeted advertising, reserve formats and even auctions!

How all this works successfully and can benefit both the business and the client was helped by Elina Kondrashova , the company manager at AIR Media-Tech for the development of TikTok.

The philosophy and uniqueness of TikTok: what is the secret

TikTok Trends

How brands and users work and interact on TikTok

Features of TikTok for Business

TikTok is not really a social network. TikTok is a video platform for creating and viewing short vertical videos. This is a platform that itself creates trends and selects content that is interesting to a certain user. There are no uniform recommendation feeds for users on this platform, which is unique in the digital space.

The philosophy and uniqueness of TikTok: what is the secret

The latest data for September 2021 shows that TikTok occupies the first line of downloads in online stores. This shows that after 2-2.5 years of existence of this program in the international space outside of China, it was able to remain relevant, interesting and in demand among users.

 

TikTok is translated into 75 languages ​​and is available in 150 countries. The latest data shows that 1 billion people are actively using the platform.

As for Ukraine, as of June 2021, more than 7 million daily active users were recorded on the platform. In Ukraine, TikTok has been around for about two years, and these indicators can be called very impressive.

 

In TikTok, Ukrainian users spend quite a lot of time and more compared to other social networks, with the exception of YouTube. This is logical, because YouTube hosts longer and longer-term content. I think that some time will pass, and the average duration of a session on TikTok and YouTube will at some point become equal.

Today, brands are fighting for the attention of their potential customers or followers on these social networks. Therefore, if you, as a business representative or industry specialist, are inspired by these numbers, then you should definitely pay attention to TikTok, if you are not already there.

 

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