SEO – Search Engine Optimization has exploded in Italy in recent years and every day there is an increase in the number of companies investing a good part of their budget, dedicated to web marketing, to optimize their website for search engines .
In this scenario, therefore, there are several companies that are looking for figures of this type and there are many young people who want to approach the discipline and who would like to understand how to become an SEO Specialist and how to start undertaking this professional path .
As you can imagine, you will have to study a lot , read books, inform yourself and above all work on your own project to apply what you learn every day. Let’s see it together.
Who is the SEO Specialist? What does he do?
The SEO Specialist , in Italian the SEO expert , is a professional figure who deals with the organic positioning of websites for search engines. It is the professional who, thanks to IT and strategic skills, makes websites country wise email marketing list visible in relevant positions within the SERP (Search Engine Results Page) of search engines with regards to organic results (not paid).
The SEO expert is a figure who knows the dynamics of the web very well and is an expert in Web Marketing and Communication ; generally he works within web agencies or in structured companies that have a Digital Marketing department .
As anticipated above, the graphs of click tasks and select new share Google Trends and Google Keyword Planner show how attention towards the figure of the SEO Specialist has increased in recent years.
Now that you understand who he is and what he does,
The training path to become an SEO Specialist
SEO is a discipline that includes skills of all kinds: IT, communication and strategic . I believe that there is no specific scholastic/training background to become a good SEO expert , but only a great propensity for curiosity and a clean email lot of determination .
The SEO Specialist can have a humanistic education, having studied literature and communication, or have a computer science or scientific background and come from the world of programming and IT. The skills must be transversal and varied, it is not enough to know HTML well and it is not enough, obviously, just knowing how to write well to position a site. In fact, writing in the strict sense, should not be in the duties of the SEO Specialist, because in theory it is copywriters who write the content.