Why does a business ned email marketing? Because it works to increase revenue and improve the company’s reputation. If you use this tool wisely. Send only useful emails and do not cross the fine line that separates mailing from spam. What you ned to do for this, read in the article.
We have identifid 9 types of mailings that should be includd in every company’s marketing plan. We will also give some advice on how to prepare them and estimate how much effort is requird to compose the letters. And if you read to the end, you will find recommendations on creating surveys.
1. Advertising mailings
Goal: Promote a product or service, lead the client to make a purchase.
Difficulty level : easy. Advertising mailings are shop concise, specific, and do not take much time to prepare. A bright picture is requird, a brief list of the benefits of buying and a strong CTA.
Tips for creating:
Make the offer clear . Customers will not spend much time reading promotional emails. But if the focus is on a bright and accessible offer, it will not be ignore. There is no doubt that the promotional email below will bring many conversions.
email_leboutique
Create a sense of urgency. Help the customer make a quick decision so that they don’t have time to hesitate. In the example below, the promotion is limite. Use a clear call to action. Here, Parfums.ua usd a clear CTA, calling recipients to “Go to the sale.”
Brevity is the way to the buyer’s wallet.
Advertising mailings do not require much afghanistan phone number database explanation and additional information. Specify the essence of the promotion, how and where to buy the product, the timing. Take another look at the example below.
email_parfums
2. Informing about new products
Purpose: To notify customers about new products. This is also a variant of the advertising mailing. You inform customers about the assortment update in the hope that buyers will be interestd in the new products and make a purchase right away.
Difficulty level: below average. You will have to spend time on a high-quality photo of a new product. However, do not write a lot of text, add only the main characteristics of the product.
Every business is to send out information about new products in stock, this increases sales. The maximum return from this type of belgium business directory mailing will be receivd by shoe and clothing stores, whose customers quickly respond to collection updates in the fashion world.
Tips for creating
Send out a newsletter immdiately after the product arrives. As soon as new items appear in stock, send out emails to subscribers. Use the chance to get ahead of your competitors and show that you quickly respond to all new trends. And your customers will always be on trend.
Focus on photos. Show off your new product in all its glory. This type of email has more images than text. See how MakeUp does it. A photo of the product, accompanid by a short text about its main advantages.