In recent months, the DeepSeek artificial intelligence platform has been attracting global attention, both for its technological capabilities and for the serious security issues it presents. As privacy and information security professionals, it is essential to understand the risks associated with this new AI and how this impacts compliance with LGPD and other data protection regulations.
What is DeepSeek?
DeepSeek is a generative AI developed in China that positions itself as an alternative to platforms like ChatGPT . Its uniqueness lies in its telemarketing data open-source approach and its ability to provide detailed answers in a variety of areas, from text generation to data analysis. However, this same flexibility has raised serious concerns about its security.
Security Breaches and Data Exposure
Recently, security researchers have identified critical vulnerabilities in DeepSeek . As a result, one of these flaws resulted in the exposure of millions of users’ sensitive data , including chat logs, API keys, and backend information. Therefore, this the ethical use of ai in digital marketing vulnerability raises serious questions about the platform’s compliance with regulations such as the LGPD , which requires adequate data protection measures.
Risk of Misuse for Cyberattacks
Another worrying factor is DeepSeek ’s ability to generate malicious code and instruct criminals on how to distribute malware. In addition, recent uae cell number tests revealed that the AI provided detailed information on how to exploit vulnerabilities, undermining global cybersecurity efforts . As a result, tech billionaires have warned that platforms like DeepSeek could become a global threat, requiring stricter regulations to prevent abuse and systemic risks.
Possible Sanctions and Blockades
In light of these issues, data protection authorities have already begun to take action. For example, Italy has blocked access to the platform, fearing risks to citizens’ privacy. In addition, other member states of the European Union have also launched investigations to assess the security and compliance of the tool. As a result, similar measures may arise in other countries, including Brazil, if the ANPD identifies violations of the LGPD .
Competition in the AI Market
DeepSeek is part of a growing ecosystem of Chinese -developed AIs , such as Qwen and other emerging platforms. These tools have been widely adopted by companies seeking alternatives to Western models. However, they also face challenges in terms of transparency and security .
How Should Companies Protect Themselves?
Given DeepSeek ’s recent history , it’s critical that companies and privacy professionals take precautions . Here are some essential steps to take:
Avoid using the platform in sensitive corporate contexts , especially when personal or strategic data is being handled. Monitor AI tools used internally , ensuring that they meet LGPD standards and do not pose unnecessary risks. Train employees on the risks of generative AI , helping them recognize threats and avoid undue exposure of information. Implement clear information security policies , reinforcing guidelines on the use of new technologies and the protection of sensitive data. Consider DPO as a Service services , which offer specialized support to ensure compliance with LGPD and mitigate risks associated with the use of new technologies.