São Paulo, September the digital ecosystem Starting this September, the Brazilian digital market gains a new organization to represent its interests: the National Association of the Digital Market and Industry (AnaMid).
The result of a movement by 29 company directors from various regions of the country on the digital market, AnaMid was officially on the digital ecosystem September 15, during an in-person event in São Paulo, and is already bringing together agencies, companies, professionals and students.
“Our focus is to work for and with our members. The commitment of this first management is to ensure that each participant, regardless of their size or the digital ecosystem market area, has a voice and is . We will transform the digital ecosystem through a consistent project to acculturate professionals, contractors and digital companies”, Rodrigo Neves, CEO of VitaminaWeb and the institution’s first president, during the launch event.
Activities and benefits
on pillars such as collaboration, diversity and innovation, the program for the coming months includes networking, concrete support actions for the associate’s business, partnerships with major market players and the beginning of work with government spheres.
The first activities include kazakhstan phone number list the launch of the Sustainability Guide (November), the Digital por Elas project, which promotes gender equality, and the launch of Thematic Groups in the areas of Diversity, Human Resources, Content Marketing, SEO and Pricing.
The Digital pelo Mundo project will also begin in October, with the idea of promoting international exchange with regions such as Silicon Valley in the States.
first events
Launch events are already in Minas Gerais (September 22), Rio Grande do Sul (October), Rio de Janeiro (November) and Amazonas (November).
Monthly meetings are also how technology optimizes operations management in all regions of the State of São Paulo where the organization already has a president and ambassadors.
DIFFERENTIALS
Among AnaMid’s distinguishing features is the possibility of membership not only for companies, but also for professionals. To meet the demands of these two audiences, there will be separate centers to defend their respective interests.
Another new feature is a special focus on students and the connection with academia. This will make it possible to meet the growing demand from agencies and companies seeking professionals for the most diverse areas of the industry: communication, marketing, advertising, development, creation, among others.
“By encompassing various players in the digital and innovation industry, the intention is to truly be a hub, on the premise of including people and brands from various segments and sizes,” explains Neves.
ASSOCIATION
By joining AnaMid, members will automatically receive benefits such as discounts on various training courses, consultancies and tools by partner institutions. The monthly fee is according to the size of the company:
In the case of full annual payment, 5% of the amount paid will be to the Gerando Falcões institution.
board of directors
AnaMid’s first management team is bulk lead of president Rodrigo Neves (VitaminaWeb) and three vice-presidents: Daltro Martins (PillBiz), Vinicius Melo (D2B Agency) and Silvio (PlanoGestão Consultoria and also president of APP Brasil). The national board of directors also includes 10 directors and three fiscal advisors (list below).
To ensure its reach, AnaMid is already represented in 11 Brazilian states through regional presidents and has six ambassadors in the interior and coast of the state of São Paulo.