One area where AI has proven itself is marketing. Let’s look at some popular ways and statistics on how marketers are using AI.
13. On average, AI can save marketers about 2.5 hours per day.
According to HubSpot , this translates to about 25 to 26 additional work days per year AI in Marketing. This frees up valuable time for marketers to focus on more strategic aspects of their jobs, like offerings, creative efforts, and team management.
The good news is that you don’t need to be an AI expert to get started AI in Marketing. Our guide on using AI to supercharge your marketing is a great place to start.
14. 53% of marketers use AI to generate content and make minor edits before publishing.
AI writing assistants are getting so good that many marketers only need to make minor edits before hitting the publish button.
But here’s the thing: AI is powerful, but it’s no substitute for human expertise AI in Marketing.
While AI can produce content quickly, it’s important telegram database to remember that it’s not perfect. AI-generated content can sometimes be inaccurate or reflect hidden biases in the data it uses. That’s why marketers like to use AI content detectors to help them with this task.
Think about it this way. AI can help you write a blog post about the best coffee brewing methods, but it can’t replace the knowledge and experience of a barista. Search engines value high-quality, informative content, and that often requires a human touch.
Read more, you can check if AI generated SEO content is bad.
15. 25% of marketers use AI to generate product descriptions.
Writing product descriptions may seem simple, but it can be tricky. You need to highlight the features that will convince customers to buy, and it’s easy to get stuck using the same phrases over and over again.
This is where AI can be a huge help. It can’t write while regulations define what must be done perfect descriptions on its own, but it can be a great brainstorming companion. AI can suggest ideas to get you started and even recommend persuasive phrases that resonate with your target audience.
Additionally, you can use AI to generate impactful headlines for your product landing pages. Check out our guide on using AI to write headlines for step-by-step instructions.
16. A clothing company increased conversions by 50% with AI-powered personalization.
Norrøna, a Scandinavian clothing brand, used AI to build a comprehensive, personalized recommendation platform by analyzing customer data and using machine learning.
The results were impressive: a 187% increase in click-through rate and a 50% increase in conversion rate, not to mention the significant time saved on manual tasks.
Personalization doesn’t have to be complex. The secret lies in understanding your customers. By tracking the customer journey on your america email list e-commerce site, you can gain valuable insights into their browsing behavior and preferences.
Once you understand your customers’ needs, you can suggest complementary products or collections through upselling and sorting orders .
For example, if someone is looking at a ski jacket in your online store, recommending matching ski pants is a natural cross-selling opportunity.