Digital marketing tools are constantly changing. Common digital marketing tools include social media, video marketing, email marketing, text messages, Google keyword advertising, etc.
Advantages of SMS Nowadays, mobile phones have become
An indispensable part of daily life. Whether it is business or entertainment information, people spen most of their time using mobile phones to receiv information. It can be seen from the data of Little data that the audience size of SMS is much higher than that of social users.
And base on the conversion rate statistics of 1,994 e-commerce companies in 2020, the average conversion rate of e-commerce companies was calculated to be 1.3%; among the main traffic sources of e-commerce companies, the highest average conversion rate is 5.4% of SMS link traffic , followed by Electronic newspapers (EDM) , and finally social networking sites.
Looking at e-commerce aside, a Swiss usa mobile number list financial technology company investigated the internal conversion rate of SMS marketing as high as 10%, which means that if it is sent to 100 audiences, 10 of them will take subsequent actions , such as redirecting to the official website, replying Messages etc. The high conversion rate of text messages is because consumers subconsciously believe that important information will be notified through text messages.
From the above data, we can know that SMS marketing has endured for a long time. Firstly, it is because it is regarded as an effective tool to divert traffic to other platforms (official websites, event webpages, ordering system URLs). Secondly, compared with traditional media and social groups, etc., the user base of mobile phones is more extensive and popular.
Enhance the interactivity
A by asking for post-consumption USA Phone Number List satisfaction. Surveys or inviting members to participate in events. And encourage them to reply to confirm their participation, etc. to deepen connections and build closer customer relationships.
[Two-way interactive text message case]
Case 1: The restaurant sent an event text message during the festival. Containing holiday blessings and a reservation link or reservation phone number. In addition to clicking on the link or calling. The phone to make a reservation, customers can also directly reply to the text message to make a reservation, such as replying “Reservation 01″ /01 Book a table for two people at 7pm” to help the restaurant quickly confirm the customer’s needs.
Instant communication and feedback: Instant two-way communication directly with the brand’s customers. When brands send important messages or new activities, customers can respond immediately, helping brands receive audience needs and feedback faster.
Improve service quality: Through customer responses, brands can solve problems more immediately and enhance customer satisfaction and loyalty.
