Luckily, there are a few different options that can help your subscribers go from sitting on the sidelines to making an informed decision and turning into customers. At Campaign Monitor, we’d like to simplify all of the available options into three of our favorite email marketing must-dos: segmentation, personalization, and automation. We’ll dive into examples of each one later, but for now, here’s what you need to know:
Segmentation is the key to consistently delivering relevant content that your readers will continue to engage with.
Personalization shifts the focus from your brand to your subscriber
Automation helps you scale your current efforts for optimal success.
Ways to Generate Leads with Email Marketing
We could talk forever about email list how effective and profitable email marketing is, but in the spirit of lead generation, let’s focus on the numbers.
Research shows that 60% of consumers want to receive information from brands via email and opt-in email marketing . But how can you set yourself up for success in your inbox?
Use Interactive Content
Did you know that the number of emails sent daily is expected to increase to 392.5 billion by 2026? However, there the ethical use of ai in digital marketing is a good chance that your website will not immediately start generating leads through email marketing, but you can make your website stand out with interactive content.
Incorporating interactive content into business sale lead your email marketing strategy creates a dynamic experience that educates. Entertains and keeps readers interested in your brand.
According to the report, interactive content attracts 52.6% more engagement compared to static content. Examples of interactive content you can include in your emails.