You cook great food, your team is full of professionals and the atmosphere is great! All that’s left is to bring people to your restaurant. But how do you do that? How do you turn a casual visitor into a regular customer? How do you constantly attract a lot of guests to your establishment? These questions will always be relevant for managers and restaurant owners.
The most effective way to reach people and stay in touch with them is email marketing. Many people check their smartphone notifications and emails before they even get out of bed. Your restaurant may be part of their dinner plans before breakfast.
This article presents email marketing strategies that will help you turn your restaurant into a favorite place where customers will come back again and again.
1. Segment and personalize
Send regular email newsletters with relevant offers and promotions. Use segmentation and personalization to optimize your offers and advertising campaigns.
The profitability of a restaurant depends on gambling database your ability to attract customers and keep them coming back. Email marketing does this better than any other channel. And it doesn’t require much effort other than a well-designed plan.
But there are also rules and secrets here. To make email marketing more effective, make personalized mailings and segment your customer base into groups.
Accept as an axiom that all your restaurant guests have different needs, activity schedules, tastes and interests. Segmentation of the address base is the key to identifying customers to improve the quality of service. If you send letters that are relevant to a specific group of customers, you will increase open rates and click-through rates. And, accordingly, interest in your establishment.
Divide your visitors into the following groups
Customers who place orders online.
People who are interested in promotions where they can save money.
Those who respond primarily to free whatsapp number material options, such as a birthday cake.
For those interested in offers for families with children, etc.
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Personalization
Faceless emails are a thing of the past. Nowadays, almost all marketers use a personalized approach to customers. Make your emails more individual and personal when addressing visitors. Communication via email with your subscribers should be the belgium business directory same as a conversation between good friends in person.
To do this, you need to collect additional information – name, date of birth, interests, and even the name of the dish they liked. Start by addressing them by name – this is the basis of personalization. The next step is to provide relevant content and offers based on their preferences. For example, promotions for families with children will not be of interest to customers who do not have children.