Markets have long been oversaturated with goods and services. Every company or entrepreneur faces tough competition. Consumers are also becoming more demanding, they are spoiled by a large number of offers.
What should marketers do to attract buyers’ attention to their product or brand? If you only send messages about promotions, sales, and periodically pester customers with instructions on how to use our super product, then even the most devoted followers will gradually start to get bored.
Therefore, more and more companies are including gamification in their marketing arsenal.
Gamification techniques are used more for entertainment than sales. But it is a good way to stir up your existing subscribers, raise their sagging interest in your brand and attract new followers.
And as a result, the company’s income will increase.
We will show how to use gamification using the example of our users SuShef. This is an online store of tableware. The guys came up with a great marketing dataset campaign in the form of a quest for the New Year, and carried it out in email newsletters and Instagram. Viber was also actively used.
As always, almost the entire office participated. But here our luck changed with someone else:)
How did the quest go?
The game started 3 weeks before the New Year. The first letter was sent on December 9th.
Subject: [Quest SUSHEF20] Are you ready? We start tomorrow.
sushef 1 letter
Some may think that doing daily tasks for 3 weeks is very difficult for subscribers. But experience has shown that many have reached the end. Perhaps phone number material it played a role that the tasks were aimed at a female audience. And girls, according to statistics, are more enthusiastic and patient.)
Gamification techniques that match the interests of your target audience always work.
It is not enough to come up with a cool game. If your customers live in another reality, you will not get the expected effect. Simply put, do not play a quest based on the TV series “Santa Barbara” with teenagers. They do not know what it is, they are not interested in it.
The SuShef store came up with interesting belgium business directory and creative tasks specifically for the female audience. They were aimed at creating a New Year’s fairy-tale mood. The organizers thought through every little detail. For example, a common party was formed in Viber. And when you have communication with like-minded people, going through the stages of the quest is even more interesting.