It was almost impossible to find targetologists or SMM with wding cases. The cost of advertising was high, and the efficiency was low.
Strong and expensive team was a failure: their experience of seeing was much lower than ours and our clients’. Advertising layouts brought tears. Advertising budgets “flushing down the toilet” brought even bigger tears.
Our big mistake was participating in giveaways and boosting subscribers and covet hearts. After attempts to revive the account, we creat a new one.
Work on mistakes
In 2020, we decid to close the agency and focus only on decor
The first thing I did was take several Instagram training courses. My husband took courses on target advertising. After that, we repackag the account, built a funnel, and a n ew life began.
We start with positioning europe cell phone number list and identifying the target audience. We no longer made a hodgepodge of content: for everyone and about everything. We clearly wrote down the portrait of our target audience. Segment it. We identifi the nes, pain points, values of each segment and built positioning.
We realiz attracting a rather that reliability, demand, popularity, a modern image, service, and compliance with expectations and reality are important for our audience.
We have written a content plan that not only
Reflects all of the above, but also addresses all of the objections we have ever had from clients in our work.
We were also the first afb directory to start talking about our imperfections, about fuck-ups, about the difficulties of the profession, how we overcome them, where and in what we become stronger.
After about a couple how b2b companies break down barriers attracting a rather of weeks, we start receiving responses to our content. There were more and more reactions from colleagues, clients, and competitors. We increas the reach from 200 to 1000 (at that time, 5,000 people subscrib to the commercial account.