In general, it is advisable to take accessibility into account when relaunching. Accessibility is most cost-effective when it is integrated from the start. With the help of various testing tools . B2B companies break companies can have their current status regarding accessibility on their website assessed. W3C test scores are awarded by experienced testers who examine a website holistically and divide it into different levels of accessibility from A (low accessibility) to AAA (high accessibility).
Based on these test results, a specification sheet with all deficiencies is created . B2B companies break which helps with the planning and implementation of an accessible website.
Once B2B companies have implemented all of the identified measures, the accessibility achieved can be checked again. The BIK BITV test is suitable for this . If all of the tested pages are rated as “compliant”, the “BIK BITV-compliant” test mark can . B2B companies break be integrated into the website and documented externally.
comprehensibility
Information, texts and elements should be email data presented in a simple and understandable way. The use of easily understandable language is particularly useful in the B2B sector. Simple language means that texts are uncomplicated and easy to read. Simple texts are not only suitable for people with disabilities, but are also quicker and easier for all other users and non-native speakers to absorb.
robustness
The website should be designed to be robust so that it can be used by as many people as possible. B2B companies should also pay attention to well-structured typography. Is the H1 the largest font? The H2 should be designed a little smaller than the H1 and top 16 best marketing blogs to follow in 2025 the H3 smaller than the H2 and so on. Structuring the typography is particularly helpful for people with learning disabilities and attention disorders.
Good legibility of texts depends on a sufficient contrast between the foreground and background colors. The texts should stand out well from the text background in order to be legible. This is particularly important for texts with small font sizes. B2B companies break High contrasts also help with mobile use. Content remains recognizable outdoors, for example, despite direct sunlight.
Furthermore, it is advantageous not to use colors as the sole carrier of information, so as not to put unnecessary pressure on people with color vision deficiencies, such as the common red-green color blindness. For example, if an error occurs in an america email list input field, an icon should be included in addition to the red color to alert the user to the error.
In summary, for B2B companies, removing barriers online also means improving the usability of the website.
Conclusion
If B2B websites are designed to be barrier-free, usability and search engine rankings are improved. In addition, users with disabilities or users with mobile devices can find their way around the website more easily. Web accessibility benefits everyone. In addition, trust in the B2B brand is strengthened and the user experience is improved.