The social media landscape is ultra-competitive and ever-changing.
From platform updates to evolving algorithms to new (or disappearing) features and shifting consumer behaviors, marketers need to constantly adapt to keep up – especially as experts report a fall in organic engagement on social networks.
So there are challenges, but the phone number list social arena is also a space for brands to make their mark and engage their customers (old and new) . With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness.
Plus the social media ecosystem is in flux as Meta faces investigation in the EU, has announced plans to stop using fact checkers and scales back its diversity and inclusion initiatives. While over at TikTok, its existence in the U.S hangs by a thread.
It’s our job at the DMI to keep an eye on trends. That’s why we keep in close contact with our range of experts to find out what’s coming down the uae phone number line in 2025 in social media marketing. Here are the main things we found.
The battle between X, Bluesky, and Threads
AI in social media
The rise of employee-generated content (EGC)
Is it the death of hashtags?
Short-form video dominates
Customer content overshadows influencers
Security and regulation on social media
1. The battle between X, Bluesky and Threads
When billionaire Elon Musk bought X in 2022, marketers were unsure what would happen with the platform.
Then X was renamed X and the controversies began. From the return of banned users, allegations of the spread of misinformation and a fight with major advertisers leading to a boycott, it’s been anything but quiet for the social platform.