LinkedIn is a particularly effective channel for B2B companies. Because it is a networking platform that is designed specifically for business professionals.
One of the main aspects is your AUDIENCE.
Few social networks have such a high-quality audience. LinkedIn is made up of professionals, business owners, decision-makers and executives, who are more likely to be interested in B2B products and services.
TARGETING Ability : LinkedIn offers highly advanced targeting options (e.g. Boolean Searches) that allow businesses to reach specific audiences based on factors such as industry, job title, company size, and more. There is literally no network with the level of precision and targeting ability that LinkedIn offers.
BUSINESS FOCUS :
PROFESSIONAL ENVIRONMENT : LinkedIn is a professional environment, which means it is a more appropriate place for businesses to connect with potential customers compared to other social networks like Facebook or Instagram.
PROSPECTING FEATURES : LinkedIn offers several features that allow for advanced and professional prospecting. LinkedIn Sales Navigator allows for advanced search options and sending direct messages to prospects outside your network with InMails; sponsored messages, Feed ads, Video Ads, among others, which can help companies build positioning and find potential clients.
SHOWCASE ASSETS : LinkedIn allows businesses to create showcase pages that showcase their products and services, making it easier for potential customers to learn more about their offerings.
MEASUREMENT OF RESULTS :
LinkedIn allows you to measure the results of your efforts on the platform, so that you can make data-driven decisions and improve your social selling strategy.
In short, LinkedIn is a powerful channel for B2B companies because it offers a professional audience. Advanced search options, business-focused content, lead generation features, and the ability to measure results.
By taking advantage of the platform’s features, B2B companies can effectively connect with their potential customers, generate leads, and grow their business.
The truth is that it is not enough to realize that Linkedin is the right channel. You have to know how to use it to benefit your business.
And for that, we share with you the 11 most effective tactics to increase your positioning on the network and get new clients.
11 effective tactics to boost your LinkedIn ranking
Optimize your LinkedIn profile : A well-crafted profile with a professional photo, detailed work experience, and a strong headline and summary that include relevant keywords will increase your chances of being found by potential clients.
Share valuable content:
Share valuable and informative content that showcases your expertise and positions you as a thought leader in your field.
Participate in groups and communities: Join relevant groups and communities on LinkedIn to connect with like-minded professionals and build your personal brand.
Use advanced search features: Use LinkedIn’s advanced search features to find and connect with potential clients and collaborators.
Take advantage of LinkedIn’s advertising options to target specific audiences and promote your content and your company’s products and services.
Use Sales Navigator to help you find telemarketing data and connect with potential customers by providing search filters like industry.
Company size, and location, as well as more advanced criteria like keywords, Boolean searches, and various automations.
Participate in a live broadcast:
LinkedIn’s live broadcast phone number library feature can help you. Connect with potential customers in real time, building trust and relationships.
Create showcase pages to promote your products or services and highlight the benefits of your value proposition.
Use lead magnets like ebooks, white papers, bulk data or webinars to attract potential customers and open conversations with them.
Use LinkedIn’s messaging feature to communicate with potential clients and build relationships to understand their needs and offer solutions.
Leverage LinkedIn analytics tools to track your content’s reach and engagement, allowing you to adjust your strategy accordingly to generate more leads.
Linkedin has some theory, but it’s essentially about putting the tips into practice to improve your own performance.
